16: Chris Matthews, VP Marketing - Mayfield Robotics

Chris Matthews, VP of Marketing for Mayfield Robotics, talks with Andy about his experience launching Kuri at CES, “aha” vs. “of course” features, marketing and product alignment, and using AirBnB for in-the-field testing.

Chris' Drink

Negroni (Bon Appetit)

Ingredients
2 tbsp gin
2 tbsp Campari
2 tbsp sweet vermouth
1 orange twist

Combine gin, Campari, and sweet vermouth in an ice-filled Old Fashioned glass; stir gently and garnish with an orange twist. More-formal types prefer it straight up in a Martini glass. 

Links

Chris Matthews (Twitter: @matthewscd)
Mayfield Robotics (Website)
Kuri (Website)
Specialized (Website)

 

11: Sarahjane Sacchetti, SVP Marketing - Collective Health

Sarahjane "SJ" Sacchetti, SVP Marketing of Collective Health, talks with Andy about marketing and politics, finding the right messaging and the role of marketing in healthcare. 

"Data is just data. Marketing is still an art. It's really about connecting with another person"

"Think about the 'what's in it for you' message"

"You have to find someone that has a shared incentive to really crack the system" 

"First - build the right team that is ahead of the game"

SJ's Drink

2012 Flor de Pingus

Links

Sarahjane Sacchetti (Twitter: @sacchetti | LinkedIn: sarahjanesacchetti)
Lew Edwards Group (Website)
Collective Health (Website)
Bite Communications (Website)

10: Menaka Shroff, Head of Marketing - Betterworks

Menaka Shroff, Head of Marketing at Betterworks, joins Andy over a margarita to talk about marketing technology, staying on message, her time at Box, and the importance of mentoring. 

"Account-based marketing might be the next big thing that may not be the next big thing"

"If your database is over 100,000, I would do Marketo audits every [six months to a year]"

"With messaging, sometimes it’s important to be patient with it…. companies and spokespeople get tired of the message long before the marketplace ever does."

"The next generation needs to focus on what I called the MAD acronym: focus on Messaging, Analytics and Design."

Menaka's Drink

Margarita (from Serious Eats)

Lime wedge, plus 2 lime wheels for garnish
1 tablespoon coarse salt, for glass rims
4 ounces high quality blanco tequila (see note above)
2 ounces Cointreau
1 1/2 ounces fresh juice from 2 limes

Run lime wedge around the outer rims of two rocks glasses and dip rims in salt. Set aside. In cocktail shaker, combine tequila, Cointreau, and lime juice. Fill with ice and shake until thoroughly chilled, about 15 seconds (the bottom of a metal shaker should frost over). Fill glasses with fresh ice and strain margarita into both glasses. Garnish with lime wheels and serve.

Links

Menaka Shroff (Twitter: @menaka)
Betterworks (Website)
OKRs (Wikipedia)
Bing Gordon (Wikipedia)
Aaron Levie (Wikipedia, Twitter: @levie)
The CMO Club (Website)
Haas School of Business (Website)

8: Jim Gustke, VP Marketing - Ooma

Jim Gustke, the VP of Marketing at Ooma, talks to Andy about building new categories, building one of the first corporate websites, holding the first big Internet contest and why online advertising doesn't always work. 

"Competition in a new category is a great thing"

"(On getting into marketing) don't be afraid to take a risk... don't be afraid to do something that on paper that sounds pretty crazy"

"Building a brand takes consistency... don't underestimate execution"


Jim's Drink

Hendricks Gin and Sonic

1.0 oz Hendricks Gin
1.0 oz Fever-Tree Tonic Water
1.0 oz Soda Water
Cucumber slices (very thin)

Pour gin, tonic water and soda water into tumbler. Stir and add ice. Garnish with cucumber slices and serve.

Links

Jim Gustke (Twitter: @jimgustke)
Ooma (Website)
Polaroid (Website)
Global Network Navigator (Wikipedia, O'Reilly Media)
Million Dollar Webcrawl (SFGate)
Yoyodyne (Yahoo Acquiring Yoyodyne - Wired)
NetChannel (AOL to Buy WebTV Competitor NetChannel - PCWorld)
Ofoto (Wikipedia)