16: Chris Matthews, VP Marketing - Mayfield Robotics

Chris Matthews, VP of Marketing for Mayfield Robotics, talks with Andy about his experience launching Kuri at CES, “aha” vs. “of course” features, marketing and product alignment, and using AirBnB for in-the-field testing.

Chris' Drink

Negroni (Bon Appetit)

Ingredients
2 tbsp gin
2 tbsp Campari
2 tbsp sweet vermouth
1 orange twist

Combine gin, Campari, and sweet vermouth in an ice-filled Old Fashioned glass; stir gently and garnish with an orange twist. More-formal types prefer it straight up in a Martini glass. 

Links

Chris Matthews (Twitter: @matthewscd)
Mayfield Robotics (Website)
Kuri (Website)
Specialized (Website)

 

13: Sean Harris, Head of Marketing - eero

Sean Harris, Head of Marketing for eero, joins Andy to talk about the origin of the name of the company, launching a new brand in a crowded space, and how he jumped into marketing after being an investment banker and a consultant.

"Silicon Valley has potentially neglected the creative side"

"You have to have a certain DNA to care about your customers"

"Get good at telling stories. We actually have storytelling as an internal value"

Sean's Drink

Gin Martini (GQ)

2.5 oz Bombay Sapphire Gin
0.5oz Dry Vermouth
Lemon (slice and peel)
Ice

Pour gin, vermouth into a cocktail shaker. Shake briefly and strain into a martini glass. Moisten martini glass with lemon slice and garnish with lemon peel.

Links

Sean Harris (Twitter: @mrseanharris)
eero (Website, Twitter: @geteero)
eero's Product Hunt page (Website)
Eero Saarinen (Wikipedia)
Gateway Arch St. Louis (Website)
Hotel Tonight (Website)

10: Menaka Shroff, Head of Marketing - Betterworks

Menaka Shroff, Head of Marketing at Betterworks, joins Andy over a margarita to talk about marketing technology, staying on message, her time at Box, and the importance of mentoring. 

"Account-based marketing might be the next big thing that may not be the next big thing"

"If your database is over 100,000, I would do Marketo audits every [six months to a year]"

"With messaging, sometimes it’s important to be patient with it…. companies and spokespeople get tired of the message long before the marketplace ever does."

"The next generation needs to focus on what I called the MAD acronym: focus on Messaging, Analytics and Design."

Menaka's Drink

Margarita (from Serious Eats)

Lime wedge, plus 2 lime wheels for garnish
1 tablespoon coarse salt, for glass rims
4 ounces high quality blanco tequila (see note above)
2 ounces Cointreau
1 1/2 ounces fresh juice from 2 limes

Run lime wedge around the outer rims of two rocks glasses and dip rims in salt. Set aside. In cocktail shaker, combine tequila, Cointreau, and lime juice. Fill with ice and shake until thoroughly chilled, about 15 seconds (the bottom of a metal shaker should frost over). Fill glasses with fresh ice and strain margarita into both glasses. Garnish with lime wheels and serve.

Links

Menaka Shroff (Twitter: @menaka)
Betterworks (Website)
OKRs (Wikipedia)
Bing Gordon (Wikipedia)
Aaron Levie (Wikipedia, Twitter: @levie)
The CMO Club (Website)
Haas School of Business (Website)

8: Jim Gustke, VP Marketing - Ooma

Jim Gustke, the VP of Marketing at Ooma, talks to Andy about building new categories, building one of the first corporate websites, holding the first big Internet contest and why online advertising doesn't always work. 

"Competition in a new category is a great thing"

"(On getting into marketing) don't be afraid to take a risk... don't be afraid to do something that on paper that sounds pretty crazy"

"Building a brand takes consistency... don't underestimate execution"


Jim's Drink

Hendricks Gin and Sonic

1.0 oz Hendricks Gin
1.0 oz Fever-Tree Tonic Water
1.0 oz Soda Water
Cucumber slices (very thin)

Pour gin, tonic water and soda water into tumbler. Stir and add ice. Garnish with cucumber slices and serve.

Links

Jim Gustke (Twitter: @jimgustke)
Ooma (Website)
Polaroid (Website)
Global Network Navigator (Wikipedia, O'Reilly Media)
Million Dollar Webcrawl (SFGate)
Yoyodyne (Yahoo Acquiring Yoyodyne - Wired)
NetChannel (AOL to Buy WebTV Competitor NetChannel - PCWorld)
Ofoto (Wikipedia)