18: Shoshana Deutschkron, VP Communications and Brand - Upwork

Shoshana Deutschkron, Vice President of Communications and Brand for Upwork, joins Andy in a wide-ranging discussion on the changing workplace, being a woman in Silicon Valley, the future of  journalism and launching the Upwork brand.

Shoshana's Drink

Paloma (Bon Appetit)

Kosher salt
1 grapefruit wedge
¼ cup fresh grapefruit juice
1 tablespoon fresh lime juice
1 teaspoon sugar
¼ cup mescal or tequila
¼ cup club soda

Pour some kosher salt on a plate. Rub half of rim of a highball glass with grapefruit wedge; dip rim of glass in salt. Combine grapefruit juice, lime juice, and sugar in glass; stir until sugar is dissolved. Stir in mescal, add ice, and top off with club soda. Garnish with grapefruit wedge.


Shoshana Deutschkron (LinkedIn: shoshana | Twitter: @shoshd)
Upwork (Website)

17: Hap Klopp, Founder - The North Face

Hap Klopp, Founder and Former CEO of The North Face, joins Andy to talk about the connection of Brand with the DNA of a company, how he started The North Face, and the lessons he learned from the failure of one of his investments.

Hap's Drink

Moscow Mule (The Spruce)

2 oz Vodka
1 oz Lime Juice (preferably fresh)
8oz Ginger Beer

Garnish: Lime Wedge

Pour the vodka and lime juice into a highball glass or copper mug with ice cubes. Top off with the ginger beer. Garnish with the lime wedge.


Hap Klopp (LinkedIn)
The North Face (Website, Twitter: @thenorthface)
Conquering the North Face: An Adventure in Leadership (Amazon)
ALMOST: 12 Electric Months Chasing A Silicon Valley Dream (Amazon)

16: Chris Matthews, VP Marketing - Mayfield Robotics

Chris Matthews, VP of Marketing for Mayfield Robotics, talks with Andy about his experience launching Kuri at CES, “aha” vs. “of course” features, marketing and product alignment, and using AirBnB for in-the-field testing.

Chris' Drink

Negroni (Bon Appetit)

2 tbsp gin
2 tbsp Campari
2 tbsp sweet vermouth
1 orange twist

Combine gin, Campari, and sweet vermouth in an ice-filled Old Fashioned glass; stir gently and garnish with an orange twist. More-formal types prefer it straight up in a Martini glass. 


Chris Matthews (Twitter: @matthewscd)
Mayfield Robotics (Website)
Kuri (Website)
Specialized (Website)


14: (Special) Lessons from United: Finding the Little Dipper Among Sea of Stars

We have a special episode for you today. KGO Radio's Jason Middleton talked with Rosabel Tao about what we can learn from the United Airlines PR fiasco. Hope you enjoy it.

Rosabel is a Principal at Cunningham Collective, has more than 25 years of corporate communications experience. She knows first-hand about the importance of a well-crafted, timely first response. She has also helped guide a major financial brand into newer, more productive waters when it comes to building a customer-satisfaction culture.



13: Sean Harris, Head of Marketing - eero

Sean Harris, Head of Marketing for eero, joins Andy to talk about the origin of the name of the company, launching a new brand in a crowded space, and how he jumped into marketing after being an investment banker and a consultant.

"Silicon Valley has potentially neglected the creative side"

"You have to have a certain DNA to care about your customers"

"Get good at telling stories. We actually have storytelling as an internal value"

Sean's Drink

Gin Martini (GQ)

2.5 oz Bombay Sapphire Gin
0.5oz Dry Vermouth
Lemon (slice and peel)

Pour gin, vermouth into a cocktail shaker. Shake briefly and strain into a martini glass. Moisten martini glass with lemon slice and garnish with lemon peel.


Sean Harris (Twitter: @mrseanharris)
eero (Website, Twitter: @geteero)
eero's Product Hunt page (Website)
Eero Saarinen (Wikipedia)
Gateway Arch St. Louis (Website)
Hotel Tonight (Website)

12: Ted Frank, Story Strategist - Backstories Studio

Ted Frank, Story Strategist at Backstories Studio, joins Andy to talk about how movie storytelling can dramatically improve corporate presentations.

"There are three parts to it: They make it simple. They make it real. And they make it powerful."

"Screenwriters start with three key scenes...and they develop those first. And then they have a map of where the story is going."

"We are all emotional people, even though we forget when we present."

"Sound can create an emotional bond."

"The secret ingredient... that will absolutely make people engaged with it and captivated with it is... tension."

Ted's Drink

Bourbon Basil Smash (adapted from Rachael Ray Every Day)

10 Thai or regular basil leaves
1 1/2 ounces bourbon
3/4 ounce fresh lemon juice
1/2 ounce ginger-infused simple syrup
1/4 ounce lemon-lime simple syrup
Basil leaf

Creating Ginger-infused Simple Syrup: Put equal parts water and sugar into a saucepan. Cook over medium heat until sugar is dissolved. Turn off heat. Add ginger to taste. Once syrup is dissolved, remove ginger and store.

In a cocktail shaker filled with ice, shake the first 5 ingredients until cold; strain into a rocks glass half-filled with lightly crushed ice. Stir; top with more lightly crushed ice. Garnish with basil leaf.


Backstories Studio (website)
Ted Frank (Linkedin)
Get to the Heart (Amazon)

11: Sarahjane Sacchetti, SVP Marketing - Collective Health

Sarahjane "SJ" Sacchetti, SVP Marketing of Collective Health, talks with Andy about marketing and politics, finding the right messaging and the role of marketing in healthcare. 

"Data is just data. Marketing is still an art. It's really about connecting with another person"

"Think about the 'what's in it for you' message"

"You have to find someone that has a shared incentive to really crack the system" 

"First - build the right team that is ahead of the game"

SJ's Drink

2012 Flor de Pingus


Sarahjane Sacchetti (Twitter: @sacchetti | LinkedIn: sarahjanesacchetti)
Lew Edwards Group (Website)
Collective Health (Website)
Bite Communications (Website)

10: Menaka Shroff, Head of Marketing - Betterworks

Menaka Shroff, Head of Marketing at Betterworks, joins Andy over a margarita to talk about marketing technology, staying on message, her time at Box, and the importance of mentoring. 

"Account-based marketing might be the next big thing that may not be the next big thing"

"If your database is over 100,000, I would do Marketo audits every [six months to a year]"

"With messaging, sometimes it’s important to be patient with it…. companies and spokespeople get tired of the message long before the marketplace ever does."

"The next generation needs to focus on what I called the MAD acronym: focus on Messaging, Analytics and Design."

Menaka's Drink

Margarita (from Serious Eats)

Lime wedge, plus 2 lime wheels for garnish
1 tablespoon coarse salt, for glass rims
4 ounces high quality blanco tequila (see note above)
2 ounces Cointreau
1 1/2 ounces fresh juice from 2 limes

Run lime wedge around the outer rims of two rocks glasses and dip rims in salt. Set aside. In cocktail shaker, combine tequila, Cointreau, and lime juice. Fill with ice and shake until thoroughly chilled, about 15 seconds (the bottom of a metal shaker should frost over). Fill glasses with fresh ice and strain margarita into both glasses. Garnish with lime wheels and serve.


Menaka Shroff (Twitter: @menaka)
Betterworks (Website)
OKRs (Wikipedia)
Bing Gordon (Wikipedia)
Aaron Levie (Wikipedia, Twitter: @levie)
The CMO Club (Website)
Haas School of Business (Website)

9: John Volkmann, CMO - QDVision

Friend of the firm John Volkmann, CMO of QDVision, drops by to talk with Andy about lobbying in Europe, marketing in China, the "spouse marketing strategy," and Uber in Austin.

"If you’re doing your job [in marketing, you are] translating complicated things into simple things"

"[Brand is] going back to what’s the problem is and what’s the product"

“[Rule of thumb in TV] If you see people dancing that means they had nothing to say”

John's Drink

2014 Te Whare Ra (TWR) Sauvignon Blanc, Marlborough


John Volkmann (Twitter: @johnvolkmann | LinkedIn: john-volkmann-89348a)
QDVision (Website)
Momentum: How Companies Become Unstoppable Market Forces (Amazon)
Ron Ricci (Twitter: @RonRicciCisco)
Uber and Lyft End Rides in Austin to Protest Fingerprint Background Checks (NY Times)

Download the file here

8: Jim Gustke, VP Marketing - Ooma

Jim Gustke, the VP of Marketing at Ooma, talks to Andy about building new categories, building one of the first corporate websites, holding the first big Internet contest and why online advertising doesn't always work. 

"Competition in a new category is a great thing"

"(On getting into marketing) don't be afraid to take a risk... don't be afraid to do something that on paper that sounds pretty crazy"

"Building a brand takes consistency... don't underestimate execution"

Jim's Drink

Hendricks Gin and Sonic

1.0 oz Hendricks Gin
1.0 oz Fever-Tree Tonic Water
1.0 oz Soda Water
Cucumber slices (very thin)

Pour gin, tonic water and soda water into tumbler. Stir and add ice. Garnish with cucumber slices and serve.


Jim Gustke (Twitter: @jimgustke)
Ooma (Website)
Polaroid (Website)
Global Network Navigator (Wikipedia, O'Reilly Media)
Million Dollar Webcrawl (SFGate)
Yoyodyne (Yahoo Acquiring Yoyodyne - Wired)
NetChannel (AOL to Buy WebTV Competitor NetChannel - PCWorld)
Ofoto (Wikipedia)


7: Michael Mendenhall, CMO and CCO - Flex

Michael Mendenhall, the Chief Marketing Officer and Chief Communications Officer of Flex joins Andy for a wide-ranging educational (and inspirational) conversation on the brand transformation at Flex, learning the art of narrative at Disney, being hazed at HP, and the need to be opportunistic and flexible in your organization and your own career.

"Art of narrative and storytelling sometimes gets lost in this world of engagement and interactivity."

"If you want to be marketing… never be intimidated by things you don’t know"

"Opportunities present themselves… seize them. Don’t overthink."

Michael's Drink

Moscow Mule

1/2 oz lime juice squeezed from limes
2 oz vodka
4 to 6 oz ginger beer
Chilled copper Moscow Mule mug

Squeeze lime juice into a copper mug and leave in the spent lime. Add a few ice cubes, then pour in the vodka and fill with cold ginger beer. Stir and serve.


Michael Mendenhall - Twitter
Flex - Website | Twitter
Virginia City, Montana - Wikipedia
102 Dalmations - IMDB
Wonderful World of Disney - Wikipedia
Tidal - Website

Download it here


6: Rebecca Schapiro, Director of Brand and Product Marketing - Funding Circle

Andy talks with Rebecca Schapiro, the Director of Brand and Product Marketing at Funding Circle. Becca talks about her love of Fintech, how a startup failure helped her grow, and her goal of getting a Woodle.

Becca's Drink

Old Fashioned

1 tsp sugar + 1 tsp water (simple syrup will work too)
Angostura Bitters
1.5 oz bourbon or rye
Orange slice

Dissolve sugar with water in an old fashioned glass (tumbler). Add two dashes of bitter and bourbon to the glass and mix. Add ice and garnish with orange slice.


Rebecca Schapiro - Twitter (@rschapi), LinkedIn (rebeccaschapiro)
Funding Circle - Website
Year Up - Website

Download it here

5: Barbara Holzapfel, CMO - Taulia

In this episode, Barbara Holzapfel, the Chief Marketing Officer of Taulia, talks to Andy Cunningham about the similarities between consumer and B2B marketing, hiring for passion, the transformation of the enterprise technology landscape while at SAP, and women in technology.

Barbara's Drink

Perrier-Jouët Grand Brut Champagne (non-vintage)


Barbara Holzapfel - Twitter (@bnholzapfel) | LinkedIn (barbaraholzapfel)
Taulia - Website
SAP Run Simple - Microsite
Anita Borg Institute - Website
Grace Hopper - Wikipedia
Grant McCracken - Wikipedia

Download the file here

4: Kevin Knight, Head of Creative and Brand Strategy - Pinterest

For this episode, Kevin Knight, Head of Creative and Brand Strategy of Pinterest, joins Andy to talk about brands, his love of advertising and why Mormons would be great at marketing beer.

Kevin's Drink

Virgin Moscow Mule

1/2 cup Ginger Beer
3 tbsp Fresh Lime Juice
3 tbsp Club Soda

Mix ingredients in a copper mug 3/4 full of crushed ice. Stir together. Garnish with lime.


Kevin Knight: Pinterest: kevinjknight, Twitter @kevinjknight
Kevin's Drinks for Mormons#flightofthekevin
Nationwide 2015 Super Bowl Commercial: YouTube

Download file here

3: (Special) DoubleX 1 - Limitless Leadership: The Powerful Women Who Worked with Steve Jobs

For information on the upcoming DoubleX event "Where No Man Has Gone Before: Women in Space," please click here.

On November 2, 2015 Cunningham Collective hosted its first DoubleX: Women of Influence panel discussion: “Limitless Leadership: The Powerful Women Who Worked with Steve Jobs.”  The event brought together 300 Bay Area leaders at SAP Labs in Palo Alto to hear the insights of five influential women who worked alongside Steve in the early years at Apple, NeXT and Pixar.   

Moderated by Katie Hafner, a journalist who covered Apple and NeXT in the 1980s and 1990s, for BusinessWeek, Newsweek and The New York Times, the panel included:

  • Joanna Hoffman, a marketing leader and one of the original members of both the Apple Macintosh team and the NeXT team.
  • Susan Barnes, an alumna of Apple Inc, she was Controller of the Macintosh Division at Apple and later cofounded NeXT.
  • Barbara Koalkin Barza, the former product marketing manager for the Macintosh computer and later director of marketing at Pixar.
  • Debi Coleman, the second woman to join the original Macintosh team and the finance and operations chief at Macintosh and Apple for over a decade.
  • Andy Cunningham, founder of the marketing innovation consultancy Cunningham Collective and former publicist for Steve Jobs at Apple, NeXT and Pixar.

Additional information on the event: Cunningham Collective Blog
Video of this event: YouTube
Guy Kawasaki interviewing Andy Cunningham: YouTube

Download file here.

2: Scott Anderson, CMO - Sitecore

Scott Anderson, the Chief Marketing Officer at Sitecore, joins us to talk marketing, going international and his cover band. He also has written a children's book with his daughter.

Scott's Drink:

Bombay Sapphire East Gin and Tonic

1.0 oz Bombay Sapphire East Gin
2.5 oz Fever-Tree Tonic Water
Lime Wedge

Lightly squeeze lime into glass and drop it in. Pour gin and tonic water into glass and stir. Drop ice into glass and serve.

Scott Anderson: @ScottsVoice
Sitecore: http://www.sitecore.net
Hook (his cover band): http://www.hookfans.com/
The Peanut Butter Fish:

Download file here

1: Brian Katzman, VP of Marketing at Tile

Brian Katzman, the Vice President of Marketing at Tile, joins Andy Cunningham for the first Marketing Over Ice podcast, where he talks about his love of the outdoors, his experience in India with Google and the crazy things people have found using Tile. 

Since it's our first podcast, we're having the usual fun with our equipment setup. Our future episodes should have better sound quality, so hang in there!

Brian's Drink:

High West Spaghetti Western

1.5 oz High West Double Rye
0.50 oz Antica Sweet Vermouth
0.25 oz Luxardo
0.25 oz Santa Maria al Monte Amaro
Angostura Bitters
Cherries and Orange Zest

Served over rocks


Brian Katzman: @katzmanb
Tile: https://thetileapp.com

Download file here