10: Menaka Shroff, Head of Marketing - Betterworks

Menaka Shroff, Head of Marketing at Betterworks, joins Andy over a margarita to talk about marketing technology, staying on message, her time at Box, and the importance of mentoring. 

"Account-based marketing might be the next big thing that may not be the next big thing"

"If your database is over 100,000, I would do Marketo audits every [six months to a year]"

"With messaging, sometimes it’s important to be patient with it…. companies and spokespeople get tired of the message long before the marketplace ever does."

"The next generation needs to focus on what I called the MAD acronym: focus on Messaging, Analytics and Design."

Menaka's Drink

Margarita (from Serious Eats)

Lime wedge, plus 2 lime wheels for garnish
1 tablespoon coarse salt, for glass rims
4 ounces high quality blanco tequila (see note above)
2 ounces Cointreau
1 1/2 ounces fresh juice from 2 limes

Run lime wedge around the outer rims of two rocks glasses and dip rims in salt. Set aside. In cocktail shaker, combine tequila, Cointreau, and lime juice. Fill with ice and shake until thoroughly chilled, about 15 seconds (the bottom of a metal shaker should frost over). Fill glasses with fresh ice and strain margarita into both glasses. Garnish with lime wheels and serve.

Links

Menaka Shroff (Twitter: @menaka)
Betterworks (Website)
OKRs (Wikipedia)
Bing Gordon (Wikipedia)
Aaron Levie (Wikipedia, Twitter: @levie)
The CMO Club (Website)
Haas School of Business (Website)