11: Sarahjane Sacchetti, SVP Marketing - Collective Health

Sarahjane "SJ" Sacchetti, SVP Marketing of Collective Health, talks with Andy about marketing and politics, finding the right messaging and the role of marketing in healthcare. 

"Data is just data. Marketing is still an art. It's really about connecting with another person"

"Think about the 'what's in it for you' message"

"You have to find someone that has a shared incentive to really crack the system" 

"First - build the right team that is ahead of the game"

SJ's Drink

2012 Flor de Pingus

Links

Sarahjane Sacchetti (Twitter: @sacchetti | LinkedIn: sarahjanesacchetti)
Lew Edwards Group (Website)
Collective Health (Website)
Bite Communications (Website)