8: Jim Gustke, VP Marketing - Ooma

Jim Gustke, the VP of Marketing at Ooma, talks to Andy about building new categories, building one of the first corporate websites, holding the first big Internet contest and why online advertising doesn't always work. 

"Competition in a new category is a great thing"

"(On getting into marketing) don't be afraid to take a risk... don't be afraid to do something that on paper that sounds pretty crazy"

"Building a brand takes consistency... don't underestimate execution"

Jim's Drink

Hendricks Gin and Sonic

1.0 oz Hendricks Gin
1.0 oz Fever-Tree Tonic Water
1.0 oz Soda Water
Cucumber slices (very thin)

Pour gin, tonic water and soda water into tumbler. Stir and add ice. Garnish with cucumber slices and serve.


Jim Gustke (Twitter: @jimgustke)
Ooma (Website)
Polaroid (Website)
Global Network Navigator (Wikipedia, O'Reilly Media)
Million Dollar Webcrawl (SFGate)
Yoyodyne (Yahoo Acquiring Yoyodyne - Wired)
NetChannel (AOL to Buy WebTV Competitor NetChannel - PCWorld)
Ofoto (Wikipedia)