17: Hap Klopp, Founder - The North Face

Hap Klopp, Founder and Former CEO of The North Face, joins Andy to talk about the connection of Brand with the DNA of a company, how he started The North Face, and the lessons he learned from the failure of one of his investments.

Hap's Drink

Moscow Mule (The Spruce)

2 oz Vodka
1 oz Lime Juice (preferably fresh)
8oz Ginger Beer

Garnish: Lime Wedge

Pour the vodka and lime juice into a highball glass or copper mug with ice cubes. Top off with the ginger beer. Garnish with the lime wedge.

Links

Hap Klopp (LinkedIn)
The North Face (Website, Twitter: @thenorthface)
Conquering the North Face: An Adventure in Leadership (Amazon)
ALMOST: 12 Electric Months Chasing A Silicon Valley Dream (Amazon)

7: Michael Mendenhall, CMO and CCO - Flex

Michael Mendenhall, the Chief Marketing Officer and Chief Communications Officer of Flex joins Andy for a wide-ranging educational (and inspirational) conversation on the brand transformation at Flex, learning the art of narrative at Disney, being hazed at HP, and the need to be opportunistic and flexible in your organization and your own career.

"Art of narrative and storytelling sometimes gets lost in this world of engagement and interactivity."

"If you want to be marketing… never be intimidated by things you don’t know"

"Opportunities present themselves… seize them. Don’t overthink."

Michael's Drink

Moscow Mule

1/2 oz lime juice squeezed from limes
2 oz vodka
4 to 6 oz ginger beer
Chilled copper Moscow Mule mug

Squeeze lime juice into a copper mug and leave in the spent lime. Add a few ice cubes, then pour in the vodka and fill with cold ginger beer. Stir and serve.

Links

Michael Mendenhall - Twitter
Flex - Website | Twitter
Virginia City, Montana - Wikipedia
102 Dalmations - IMDB
Wonderful World of Disney - Wikipedia
Tidal - Website

Download it here

 

6: Rebecca Schapiro, Director of Brand and Product Marketing - Funding Circle

Andy talks with Rebecca Schapiro, the Director of Brand and Product Marketing at Funding Circle. Becca talks about her love of Fintech, how a startup failure helped her grow, and her goal of getting a Woodle.

Becca's Drink

Old Fashioned

1 tsp sugar + 1 tsp water (simple syrup will work too)
Angostura Bitters
1.5 oz bourbon or rye
Orange slice

Dissolve sugar with water in an old fashioned glass (tumbler). Add two dashes of bitter and bourbon to the glass and mix. Add ice and garnish with orange slice.

Links

Rebecca Schapiro - Twitter (@rschapi), LinkedIn (rebeccaschapiro)
Funding Circle - Website
Year Up - Website

Download it here
 

4: Kevin Knight, Head of Creative and Brand Strategy - Pinterest

For this episode, Kevin Knight, Head of Creative and Brand Strategy of Pinterest, joins Andy to talk about brands, his love of advertising and why Mormons would be great at marketing beer.

Kevin's Drink

Virgin Moscow Mule

1/2 cup Ginger Beer
3 tbsp Fresh Lime Juice
3 tbsp Club Soda

Mix ingredients in a copper mug 3/4 full of crushed ice. Stir together. Garnish with lime.

Links

Kevin Knight: Pinterest: kevinjknight, Twitter @kevinjknight
Kevin's Drinks for Mormons#flightofthekevin
Nationwide 2015 Super Bowl Commercial: YouTube

Download file here