14: (Special) Lessons from United: Finding the Little Dipper Among Sea of Stars

We have a special episode for you today. KGO Radio's Jason Middleton talked with Rosabel Tao about what we can learn from the United Airlines PR fiasco. Hope you enjoy it.

Rosabel is a Principal at Cunningham Collective, has more than 25 years of corporate communications experience. She knows first-hand about the importance of a well-crafted, timely first response. She has also helped guide a major financial brand into newer, more productive waters when it comes to building a customer-satisfaction culture.



12: Ted Frank, Story Strategist - Backstories Studio

Ted Frank, Story Strategist at Backstories Studio, joins Andy to talk about how movie storytelling can dramatically improve corporate presentations.

"There are three parts to it: They make it simple. They make it real. And they make it powerful."

"Screenwriters start with three key scenes...and they develop those first. And then they have a map of where the story is going."

"We are all emotional people, even though we forget when we present."

"Sound can create an emotional bond."

"The secret ingredient... that will absolutely make people engaged with it and captivated with it is... tension."

Ted's Drink

Bourbon Basil Smash (adapted from Rachael Ray Every Day)

10 Thai or regular basil leaves
1 1/2 ounces bourbon
3/4 ounce fresh lemon juice
1/2 ounce ginger-infused simple syrup
1/4 ounce lemon-lime simple syrup
Basil leaf

Creating Ginger-infused Simple Syrup: Put equal parts water and sugar into a saucepan. Cook over medium heat until sugar is dissolved. Turn off heat. Add ginger to taste. Once syrup is dissolved, remove ginger and store.

In a cocktail shaker filled with ice, shake the first 5 ingredients until cold; strain into a rocks glass half-filled with lightly crushed ice. Stir; top with more lightly crushed ice. Garnish with basil leaf.


Backstories Studio (website)
Ted Frank (Linkedin)
Get to the Heart (Amazon)