18: Shoshana Deutschkron, VP Communications and Brand - Upwork

Shoshana Deutschkron, Vice President of Communications and Brand for Upwork, joins Andy in a wide-ranging discussion on the changing workplace, being a woman in Silicon Valley, the future of  journalism and launching the Upwork brand.

Shoshana's Drink

Paloma (Bon Appetit)

Kosher salt
1 grapefruit wedge
¼ cup fresh grapefruit juice
1 tablespoon fresh lime juice
1 teaspoon sugar
¼ cup mescal or tequila
¼ cup club soda

Pour some kosher salt on a plate. Rub half of rim of a highball glass with grapefruit wedge; dip rim of glass in salt. Combine grapefruit juice, lime juice, and sugar in glass; stir until sugar is dissolved. Stir in mescal, add ice, and top off with club soda. Garnish with grapefruit wedge.


Shoshana Deutschkron (LinkedIn: shoshana | Twitter: @shoshd)
Upwork (Website)

14: (Special) Lessons from United: Finding the Little Dipper Among Sea of Stars

We have a special episode for you today. KGO Radio's Jason Middleton talked with Rosabel Tao about what we can learn from the United Airlines PR fiasco. Hope you enjoy it.

Rosabel is a Principal at Cunningham Collective, has more than 25 years of corporate communications experience. She knows first-hand about the importance of a well-crafted, timely first response. She has also helped guide a major financial brand into newer, more productive waters when it comes to building a customer-satisfaction culture.



13: Sean Harris, Head of Marketing - eero

Sean Harris, Head of Marketing for eero, joins Andy to talk about the origin of the name of the company, launching a new brand in a crowded space, and how he jumped into marketing after being an investment banker and a consultant.

"Silicon Valley has potentially neglected the creative side"

"You have to have a certain DNA to care about your customers"

"Get good at telling stories. We actually have storytelling as an internal value"

Sean's Drink

Gin Martini (GQ)

2.5 oz Bombay Sapphire Gin
0.5oz Dry Vermouth
Lemon (slice and peel)

Pour gin, vermouth into a cocktail shaker. Shake briefly and strain into a martini glass. Moisten martini glass with lemon slice and garnish with lemon peel.


Sean Harris (Twitter: @mrseanharris)
eero (Website, Twitter: @geteero)
eero's Product Hunt page (Website)
Eero Saarinen (Wikipedia)
Gateway Arch St. Louis (Website)
Hotel Tonight (Website)

12: Ted Frank, Story Strategist - Backstories Studio

Ted Frank, Story Strategist at Backstories Studio, joins Andy to talk about how movie storytelling can dramatically improve corporate presentations.

"There are three parts to it: They make it simple. They make it real. And they make it powerful."

"Screenwriters start with three key scenes...and they develop those first. And then they have a map of where the story is going."

"We are all emotional people, even though we forget when we present."

"Sound can create an emotional bond."

"The secret ingredient... that will absolutely make people engaged with it and captivated with it is... tension."

Ted's Drink

Bourbon Basil Smash (adapted from Rachael Ray Every Day)

10 Thai or regular basil leaves
1 1/2 ounces bourbon
3/4 ounce fresh lemon juice
1/2 ounce ginger-infused simple syrup
1/4 ounce lemon-lime simple syrup
Basil leaf

Creating Ginger-infused Simple Syrup: Put equal parts water and sugar into a saucepan. Cook over medium heat until sugar is dissolved. Turn off heat. Add ginger to taste. Once syrup is dissolved, remove ginger and store.

In a cocktail shaker filled with ice, shake the first 5 ingredients until cold; strain into a rocks glass half-filled with lightly crushed ice. Stir; top with more lightly crushed ice. Garnish with basil leaf.


Backstories Studio (website)
Ted Frank (Linkedin)
Get to the Heart (Amazon)

11: Sarahjane Sacchetti, SVP Marketing - Collective Health

Sarahjane "SJ" Sacchetti, SVP Marketing of Collective Health, talks with Andy about marketing and politics, finding the right messaging and the role of marketing in healthcare. 

"Data is just data. Marketing is still an art. It's really about connecting with another person"

"Think about the 'what's in it for you' message"

"You have to find someone that has a shared incentive to really crack the system" 

"First - build the right team that is ahead of the game"

SJ's Drink

2012 Flor de Pingus


Sarahjane Sacchetti (Twitter: @sacchetti | LinkedIn: sarahjanesacchetti)
Lew Edwards Group (Website)
Collective Health (Website)
Bite Communications (Website)

10: Menaka Shroff, Head of Marketing - Betterworks

Menaka Shroff, Head of Marketing at Betterworks, joins Andy over a margarita to talk about marketing technology, staying on message, her time at Box, and the importance of mentoring. 

"Account-based marketing might be the next big thing that may not be the next big thing"

"If your database is over 100,000, I would do Marketo audits every [six months to a year]"

"With messaging, sometimes it’s important to be patient with it…. companies and spokespeople get tired of the message long before the marketplace ever does."

"The next generation needs to focus on what I called the MAD acronym: focus on Messaging, Analytics and Design."

Menaka's Drink

Margarita (from Serious Eats)

Lime wedge, plus 2 lime wheels for garnish
1 tablespoon coarse salt, for glass rims
4 ounces high quality blanco tequila (see note above)
2 ounces Cointreau
1 1/2 ounces fresh juice from 2 limes

Run lime wedge around the outer rims of two rocks glasses and dip rims in salt. Set aside. In cocktail shaker, combine tequila, Cointreau, and lime juice. Fill with ice and shake until thoroughly chilled, about 15 seconds (the bottom of a metal shaker should frost over). Fill glasses with fresh ice and strain margarita into both glasses. Garnish with lime wheels and serve.


Menaka Shroff (Twitter: @menaka)
Betterworks (Website)
OKRs (Wikipedia)
Bing Gordon (Wikipedia)
Aaron Levie (Wikipedia, Twitter: @levie)
The CMO Club (Website)
Haas School of Business (Website)

2: Scott Anderson, CMO - Sitecore

Scott Anderson, the Chief Marketing Officer at Sitecore, joins us to talk marketing, going international and his cover band. He also has written a children's book with his daughter.

Scott's Drink:

Bombay Sapphire East Gin and Tonic

1.0 oz Bombay Sapphire East Gin
2.5 oz Fever-Tree Tonic Water
Lime Wedge

Lightly squeeze lime into glass and drop it in. Pour gin and tonic water into glass and stir. Drop ice into glass and serve.

Scott Anderson: @ScottsVoice
Sitecore: http://www.sitecore.net
Hook (his cover band): http://www.hookfans.com/
The Peanut Butter Fish:

Download file here